About – Ascend Commercial Finance

Empowering businesses to move forward with smart, strategic funding solutions.

Ascend Commercial Finance exists to make business finance straightforward, strategic, and accessible.

We’re not just the company you call when a funding gap shows up. Our mission is to become your finance partner who you call before the next big idea, helping you plan smart, grow stronger, and unlock what your business is really capable of.

We bring deep experience across commercial lending, supporting SMEs, property investors, and business owners with strategic funding solutions that deliver results.

Funding that moves fast

Personal service, professional results

Business finance with clarity

Finance aligned to your goals

Call to explore your options 0208 078 4277

A.Whitrod

Anthony Whitrod

(Managing Director and Founder)

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Providing funding solutions that support growth and unlock opportunity

We bring 16 years of finance experience, with a track record of supporting business growth across sectors through clear, strategic funding solutions.

Ascend Commercial Finance is a professional finance consultancy

With a career grounded in integrity and driven by a passion for helping businesses grow, our founders journey reflects a commitment to excellence, leadership, and meaningful impact in commercial finance.

Start

2011

Joined a leading financial institution specialising in business banking and lending

2019

Took over as Regional Manager for the South East of England

2022

Led the Business Development team as Head of Business Development for the London region, driving strategic growth

2025

Accelerated business expansion, establishing a dedicated office and began growing the team

2009

Founder began career in banking and finance

2017

Appointed Head of the West London business team

2021

Moved into Compliance & KYC as Regional Manager, ensuring regulatory alignment across teams

2024

Founded Ascend Commercial Finance to provide a wider range of tailored, transparent financial solutions that support business growth

Portrait of a businessman working on a tablet computer in a modern office. Make an account analysis report. real estate investment information financial and tax system concepts

We have many reviews from our satisfied clients.

Our panel includes hundreds of lenders, from specialists in property finance to experts in tax funding. This ensures we can help businesses access the right financial solutions for their needs.